A presentation at DNN Summit 2021 by Jason St-Cyr
In this age of data management regulations and privacy fears, trust is becoming the new commodity. Brand Trust differentiates with customers, but how can YOU, as an individual, help build this trust? How can you be a better neighbor to your customers through customer engagement and ethical marketing?
Join me on a journey into building trust through individual relationship and community building. Anybody in an organization, regardless of role, can contribute. The more the merrier! We’ll explore an ethical approach to marketing to build trust using 3 guidelines:
The following resources were mentioned during the presentation or are useful additional information.
For more details about this session and when/where you can next catch it, take a look here!
The educational YouTube channel referenced in the presentation. #LearnSitecore
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